Content Marketing for B2B Enterprises
A practical plan and process, end to end, to drive leads and sales with content marketing.
FREE FOR A LIMITED TIME:
https://www.udemy.com/b2b-content-marketing-training/
https://www.udemy.com/b2b-content-marketing-training/
by Mr. William Flanagan
Interested in content marketing, particularly for B2B products?
In this course, we will go through the complete, 4-step content marketing process used by OMA both with clients and in our own efforts to drive B2B lead generation efforts.
In this course, we'll answer questions like:
SECTION 1: Introduction
00:43
Lecture 1:
What we will cover
03:04
Lecture 2:
Why do content marketing?
01:10
Lecture 3:
Our success with content marketing
00:52
Lecture 4:
The 4 step content marketing process
SECTION 2: Creating interesting, relevant content
02:55
Lecture 5:
Creating interesting, relevant content
01:37
Lecture 6:
What kind of content should you produce?
02:09
Lecture 7:
Building stackable content
01:53
Lecture 8:
Managing content creation with Trello
SECTION 3: Publishing content for conversion
01:04
Lecture 9:
Publishing content for conversions
01:04
Lecture 10:
Matching content to offers
01:38
Lecture 11:
Publishing, CRM & landing page tools
SECTION 4: Getting content in front of your audience
01:27
Lecture 12:
Why you need to promote
01:11
Lecture 13:
Getting your content in front of your audience
02:21
Lecture 14:
Minimizing friction and maximizing natural...
03:48
Lecture 15:
Discovering channels and influencers
SECTION 5: Learn and improving over time
00:46
Lecture 16:
Learning and improving with metrics
05:46
Lecture 17:
Metrics for each stage of the funnel
02:00
Lecture 18:
Tooling for measurement
SECTION 6: Conclusions
01:46
Lecture 19:
Conclusions
In this course, we will go through the complete, 4-step content marketing process used by OMA both with clients and in our own efforts to drive B2B lead generation efforts.
In this course, we'll answer questions like:
- How to get inside the mind of your market, and build content that really interests them, even it you're in a boring industry
- How to wire together blogs, offers, outreach, metrics and more to build a content marketing system that can systematically improve over time
- What types of content to produce, and what channels to use to promote it
- How to manage a content creation calendar, even if you're not a journalist
- How to find promotional channels and influencers that are interested in your content
- How to tool your process for measurement
- What products and services we use today to get results
SECTION 1: Introduction
00:43
Lecture 1:
What we will cover
03:04
Lecture 2:
Why do content marketing?
01:10
Lecture 3:
Our success with content marketing
00:52
Lecture 4:
The 4 step content marketing process
SECTION 2: Creating interesting, relevant content
02:55
Lecture 5:
Creating interesting, relevant content
01:37
Lecture 6:
What kind of content should you produce?
02:09
Lecture 7:
Building stackable content
01:53
Lecture 8:
Managing content creation with Trello
SECTION 3: Publishing content for conversion
01:04
Lecture 9:
Publishing content for conversions
01:04
Lecture 10:
Matching content to offers
01:38
Lecture 11:
Publishing, CRM & landing page tools
SECTION 4: Getting content in front of your audience
01:27
Lecture 12:
Why you need to promote
01:11
Lecture 13:
Getting your content in front of your audience
02:21
Lecture 14:
Minimizing friction and maximizing natural...
03:48
Lecture 15:
Discovering channels and influencers
SECTION 5: Learn and improving over time
00:46
Lecture 16:
Learning and improving with metrics
05:46
Lecture 17:
Metrics for each stage of the funnel
02:00
Lecture 18:
Tooling for measurement
SECTION 6: Conclusions
01:46
Lecture 19:
Conclusions
