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Foundations of Business Strategy

Foundations of Business Strategy introduces strategic analysis frameworks and their underlying theory.

 

100% Free Business Course:

https://www.udemy.com/foundations-of-business-strategy/

 

by Michael Lenox

A Faculty Project Course - Best Professors Teaching the World
Strategic analysis is critical for analyzing the competitive context in which an organization operates and for making reasoned and reasonable recommendations for how that organization should position itself and what actions it should take to maximize value creation. In this course, we will explore the underlying theory and frameworks that provide the foundations of a successful business strategy. Managers, entrepreneurs, social entrepreneurs, analysts, and consultants all may find value in mastering these fundamentals.


SECTION 1: Introduction to Strategic Analysis

    19:04
    Lecture 1:
    Introduction to Strategic Analysis
    19 slides
    Lecture 2:
    Lecture Slides

SECTION 2: Understanding Competitive Markets

    24:05
    Lecture 3:
    Understanding Competitive Markets
    27 slides
    Lecture 4:
    Lecture Slides

SECTION 3: Analyzing Industry Structure

    50:31
    Lecture 5:
    Analyzing Industry Structure
    44 slides
    Lecture 6:
    Lecture Slides

SECTION 4: Analyzing Firm Capabilities

    36:31
    Lecture 7:
    Analyzing Firm Capabilities
    26 slides
    Lecture 8:
    Lecture Slides

SECTION 5: Analyzing Competitive Dynamics

    39:01
    Lecture 9:
    Analyzing Competitive Dynamics
    27 slides
    Lecture 10:
    Lecture Slides

SECTION 6: Determining Competitive Positioning

    23:58
    Lecture 11:
    Determining Competitive...
    24 slides
    Lecture 12:
    Lecture Slides

SECTION 7: Determining Firm Scope

    33:18
    Lecture 13:
    Determining Firm Scope
    21 slides
    Lecture 14:
    Lecture Slides
    Text
    Lecture 15:
    Concluding Thanks